Practice revenue calculator

See what Slad can add to your practice, from new visits to higher revenue and recurring memberships. Adjust the inputs to match your practice.

Your local market, by the numbers: revenue lift, not guesswork

Estimate the lift from Slad's full stack (service videos to every channel, your Google and AI-search presence, the @searchslad care channel, appointment booking, memberships, and Reputation Shield) based on patient sharing, getting found in Google and AI answers, higher tickets, recurring memberships, and reputation recovery, then see your return against Slad's $599 a month.

Defaults are directional. Real numbers calibrate against your booking system after a 2 to 4 week pilot. See sources.

Extra revenue from Slad / month (directional)

+$0 /mo

Range

L: +$0 B: +$0 H: +$0

Your Inputs

Set your two numbers below (patients a day and average spend). Everything else is on a sensible Slad default. Open a box only if you want to adjust it.

Start here: your practice

Patients per day Total patients seen per day (all visits). 200

202,000

Avg spend per person ($) Average spend per patient (not per appointment). $25

$10$150

Patient sharing

Early adoption participation % of patients who post & submit at Month 0. “Months using Slad” projects this upward over time. 3.0%

0.2%8%

Avg visit group size Affects within-visit “copy behavior” (companions posting too). 2.8

1.56.0

Months using Slad Start at 0 for what you would see right after launch. Slide up to project how the numbers grow as the patient-sharing habit spreads over the months. 0 mo

0 (today)24

Appointment booking

Patients who book through Slad Share of patients who book from the appointment through Slad (needs your booking system connected). Set to 0 if you do not use appointment booking. 30%

0%80%

Avg ticket uplift from booking How much bigger the average ticket gets when patients book from their phone (easy add-on services, follow-ups, no waiting on staff). Directional; calibrate against your booking system. 12%

0%30%

Memberships and clubs

Patients on a paid membership Share of your monthly patients who carry a paid membership or club (like a care club). Recurring revenue. Set to 0 if you do not offer one. 2.0%

0%20%

Membership price / month What each member pays per month. Gross membership revenue; net depends on the perks you include. $20

$5$100

Found on Google and AI search

New patients a month from being found Extra new patients a month who find you because Slad keeps your Google profile fresh and features your practice on @searchslad and the sladox care guide, so you show up in Google and when people ask ChatGPT, Claude, Gemini, or Perplexity where to find care. Separate from patients who share. Set to 0 to leave it out. 25

0300

Reputation lift

Star-rating lift over the year As Slad steers happy patients to public reviews and routes unhappy ones to private feedback, your public star rating tends to climb. A Harvard Business School study (Luca) found a +1 star is associated with roughly 5 to 9% higher revenue for independent businesses; this model uses the conservative 5%. The most directional input. Set to 0 to leave it out. +0.15 stars

0+0.5 stars

What Slad replaces

You spend now on marketing, tools, and loyalty / month What you pay today for the things Slad rolls into one: a marketing agency or social-posting tool, a content or video app, a loyalty or membership platform, review tools. Counted as savings in the bottom line, separate from revenue. Set it to what you actually spend. $500

$0$5,000

Tune the model (optional) Patient + Owned + Maps

Story Wall enabled

On-screen shoutouts can boost participation.

Crowd type (typical followers)

Patient story reach (R) % of a patient’s followers who see their Story. 8.0%

Patient action (A) % of viewers who take an action (tap profile, open Maps, click, DM). 1.00%

Patient intent (I) % of actions that indicate real intent (save, directions, call). 32%

Patient 30-day conversion (C) % of intent that becomes a visit within ~30 days. 38%

Social multiplier (extra posts) Extra posts created inside a party when friends copy/join the post. 0.70 extra

Repeat visit multiplier (LTV) Captures repeat visits / lifetime value. 1.25× means +25% value beyond the first visit. 1.25x

Owned media amplification

Practice followers Followers of the practice’s own account (used for Story/feed reach). 6,000

% of posts you repost to Story Portion of patient posts the practice reposts to its Story. 30%

Brand Story reach % of practice followers reached by a Story. 4.5%

Brand Story action % of Story viewers who take an action (profile, directions, click). 0.55%

Brand Story intent % of actions that indicate intent to visit (save, directions, call). 22%

Brand Story conversion % of intent that becomes a visit within ~30 days. 28%

Brand feed / reels repost

% of posts turned into a feed post Portion of patient posts repurposed into a brand feed post/Reel. 12%

Feed reach (% of followers) % of practice followers reached by a typical feed post/Reel. 12.0%

Feed action % of feed viewers who take an action (profile, directions, click). 0.35%

Feed intent % of actions that indicate intent to visit. 18%

Feed conversion (30-day) % of intent that becomes a visit within ~30 days from feed exposure. 22%

Local discovery (Maps/search)

Captures visits from Google Maps / “near me” discovery that follower math doesn’t cover.

Extra visits per 100 verified posts Extra visits driven by Maps/search lift per 100 verified patient posts. 1.0

In-practice multiplier

Visits multiplier Boost from in-practice effects (people see it inside, come back, bring others). 1.20x

Compounding settings

Participation ceiling (pMax) Maximum participation the habit can reach at your practice (upper bound). 14.0%

Habit half-life (months) Controls how fast participation ramps up. Smaller = faster adoption. 1.8 mo

Directional model: pilot tightens pMax + ramp speed fast.

Your Estimated Revenue + Reputation Impact

Low / Base / High reflect adoption uncertainty during early rollout.

Directional

Estimated extra revenue from Slad per month (directional)

+$0 /mo

Low: +$0 Base: +$0 High: +$0

This estimates revenue lift, now including a conservative reputation line for the rating climb from steering happy patients public and routing unhappy ones to private feedback. It is the most directional input, so set it to 0 to leave it out. The bottom line below also nets your gain against Slad's $599 a month.

Show breakdown (per day / per year)

Extra revenue / day

+$0

Extra revenue / year

+$0

Of that, appointment booking (higher tickets)

+$0 / mo (+$0 / yr)

Patients × spend × booking adoption × ticket uplift. Stable revenue from patients already in the door, separate from the new visits above.

Of that, memberships and clubs (recurring)

+$0 / mo (+$0 / yr)

Patients × membership adoption × monthly price. Recurring fee revenue from your regulars; gross of any perks you include.

Of that, found on Google and AI search (new patients)

+$0 / mo (+$0 / yr)

New patients a month × spend, with repeat value. From Slad keeping your Google profile fresh and featuring you on @searchslad and the care guide, so you show up in Google and AI answers. Separate from patients who share.

Of that, reputation (rating lift)

+$0 / mo (+$0 / yr)

Baseline revenue × your star-rating lift × 5% per star (the conservative end of the +1 star = 5 to 9% revenue finding cited below). The most directional line; set rating lift to 0 to exclude it.

This is estimated additional revenue, not the cost of Slad.

Baseline / mo

Patients × spend × 30

With Slad / mo

Baseline + lift

Lift

+0.00%

% vs baseline

Your bottom line vs Slad at $599 / mo

Directional

Net gain / mo

+$0

Extra revenue + savings, minus $599

Return on cost

Monthly value for every $1 in Slad

Pays for itself in

n/a

Of a typical month

Net gain = estimated extra revenue + the $0 / mo you stop paying for tools Slad replaces, minus Slad's $599 / mo. Return = total monthly value divided by Slad's cost. Directional; tighten it with a short pilot.

Posts / month

Verified submissions

Views / month

Patient + brand + feed

New visits / month

Shares, search, AI, maps

Bad reviews intercepted

Private recovery opportunities / month

Boosting equivalent (ad spend)

Optional: what it could cost to buy similar reach

▾

Choose platform

Low: $0 Base: $0 High: $0

CPM used: ...

Directional estimate. Actual costs vary by geo, targeting, seasonality, and creative quality.

How this is calculated (full model) ▾

Uses your inputs + defaults (R/A/I/C, Story Wall, Social multiplier, Repeat/LTV, and month-based participation ramp).

1) Effective participation (month-based ramp)

We start from your Month 0 participation (p0) and ramp it toward a ceiling (pMax) using a half-life model:

p(t) = pMax - (pMax - p0) × exp(-ln(2) × t / halfLife)

The calculator uses p(t) at your selected “Months using Slad”.

2) Posts / month (verified submissions)

First, base posts:

dinersMonth = dinersPerDay × 30 basePosts = dinersMonth × participation

Then we apply within-visit “infection” and Story Wall:

infectionMult = 1 + (partySize - 1) × socialMultiplier wallMult = storyWallEnabled ? 1.15 : 1.00 posts = basePosts × infectionMult × wallMult

3) Views / month (story reach estimate)

We estimate story views from average followers × story reach rate:

viewsPerPost = avgFollowers × R views = posts × viewsPerPost

R is the “Story reach rate” slider (default 6.5%).

4) New visits / month (UGC funnel)

Views turn into actions, then intent, then visits:

actions = views × A intent = actions × I visits = intent × C

A = action rate, I = intent rate, C = 30-day conversion.

5) Revenue impact (baseline, extra, with Slad, lift%)

Baseline monthly revenue is just patients × avg spend × 30:

baselineRevenue = dinersPerDay × avgSpend × 30

Incremental revenue comes from new visits × avg spend, then we apply repeat/LTV:

incrementalRevenueRaw = visits × avgSpend incrementalRevenue = incrementalRevenueRaw × repeatMultiplier

Finally:

incrementalRevenue = visitRevenue + discoveryRevenue + reputationRevenue + tableOrderRevenue + membershipRevenue discoveryRevenue = newDinersFound × spend × repeatMultiplier reputationRevenue = baselineRevenue × ratingLiftStars × 5% tableOrderRevenue = diners × 30 × orderAdoption × spend × checkUplift membershipRevenue = diners × 30 × membershipAdoption × membershipPrice withSladRevenue = baselineRevenue + incrementalRevenue liftPct = (incrementalRevenue / baselineRevenue) × 100

The bottom line then nets revenue plus savings against Slad's price:

monthlyValue = incrementalRevenue + savings netGain = monthlyValue - 599 (Slad is $599 / mo) returnOnCost = monthlyValue / 599 payback = 599 / (monthlyValue / 30)

Found on Google and AI search models new patients who find you because Slad keeps your Google profile fresh and features your practice on @searchslad and the care guide, separate from the patient-sharing funnel. Reputation prices a conservative public star-rating climb using the HBS/Luca elasticity cited below (5%, the low end of 5 to 9% per star). Savings is what you stop paying for the tools Slad replaces, kept out of the revenue number. Appointment booking models higher tickets on patients already in the door; memberships model recurring fees from regulars. Each line is counted separately, so nothing double-counts. Defaults are conservative and directional; calibrate them against your booking system after a short pilot.

The “Extra revenue” number shown is additional revenue (not Slad’s price). Breakdown: per day = incrementalRevenue/30, per year = incrementalRevenue×12.

Directional estimate. You’ll get a tight number after a short pilot with tracking.

Sources & notes (why these defaults are reasonable)

Story reach rate (R): Based on Rival IQ’s Instagram Stories benchmark medians (reach as a % of followers). View report →

Social-proof sensitivity: Michael Luca (HBS) estimates a +1 Yelp star is associated with roughly 5 to 9% higher revenue for independent businesses. Read paper →

In-practice assumption: The model assumes posts are created by real patients during or shortly after an actual visit, not by remote accounts. Slad stickers and verification rules are designed to bias strongly toward in-practice activity.

Note: Defaults are directional planning values. Best tightened via pilot measurements.

For the full evidence behind every line, with sources, see the research behind Slad.

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We'll calibrate these numbers to your real booking data on the call.